24 Email Newsletters Inspiration For Your Next Campaign

24 Email Newsletters Inspiration For Your Next Campaign

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers.

This post contains a bunch of different, beautiful, elegant, modern and creative newsletters examples that may be a great source of inspiration.

24 Email Newsletters Inspiration For Your Next Campaign

Tips and Notices When Designing a Newsletter

Keep it Simple, Do not Over-Load the Use of Data and Colors

A lot of readers nowadays, do not read the whole newsletter, they just take a look that isn’t longer than a half a minute – that’s why you should keep your newsletter simple, with a limited number of colors and of course not over-informative! You would be better dividing your content to two newsletters rather than to place a lot of information (even if it’s exciting) in one newsletter – it won’t be fully read. You should also make good use of numbers as users usually associate them with prices, savings and different coupons.

Keep it Simple, Do not Over-Load the Use of Data and Colors

Offer Stuff for Subscribing

Everyone likes free stuff. Everybody simply likes it because it’s free. That’s why to increase the number of your subscribers you may offer some free things. Discounts and coupon codes work well too. A large number of websites and blogs offer e-books and freebie packs to get a huge number of subscribers. By getting a number of subscribers, they are informed of the ultimate news and changes that may happen on your website. Also by receiving large numbers of subscribers, you can increase your sales and of course visitors to your site.

Offer Stuff for Subscribing

Inform Your Users What They Will Receive

Before asking your users to subscribe to your newsletter, first of all you should tell them what kind of mail and what content you will send. If you cover an IT topic, you should clearly inform your visitors that they will receive (daily, weekly, monthly) newsletters related to some Tech News, and also once a month, a coupon code to be used on hardware. Try to abide by respect all the fixed terms and dates if there are any, in this way your site or company will not appear to be spamming.

Inform Your Users What They Will Receive

Examples of Beautiful Newsletters

SUS Newsletter
Modern looking Newsletter for promoting the 3rd annual SUS October fest, taking place in the New York City.

SUS Newsletter

Digicom Events Newsletter
In this beautiful newsletter, the Digicom Events company promotes an event that took place on Aviva Stadium + organizing a contest to win an iPad.

Digicom Events Newsletter

Habitat Newsletter
Habitat interior decor seller, show some highlighted products of this month, a spotlight product and also organize a competition.

Habitat Newsletter

Frisch in den Fruhling Newsletter
This beautiful and modern newsletter is designed by Simone Vogel, highlighting his website, for the visitors.

Frisch in den Fruhling Newsletter

Navigon Newsletter
This elegant newsletter is distributed by Navigon, promoting a 40% cut from the price, on their iPhone MobileNavigator app.

Navigon Newsletter

Hoiio Newsletter
In this modern and beautiful newsletter, Hoiio is giving away 1 million local free calls.

Hoiio Newsletter

Fru Newsletter
This elegant newsletter, promotes a contest of four £125 vouchers to spend at any Alex Monroe shop.

Fru Newsletter

Mafia II Newsletter
In this modern newsletter, the game Mafia II is promoted + some information on shops where it can be bought.

Mafia II Newsletter

Busted Tees Newsletter
This beautiful and fresh newsletter, is distributed by BustedTees, with some discount coupons in it.

Busted Tees Newsletter

BigStar Newsletter
Newsletter promoting a 70% cut from the price of some jeans, by the polish company, bigstar.

BigStar Newsletter

American Winery Newsletter
This newsletter promotes some wine types by American Winery collective + a 15% discount code.

American Winery Newsletter

Behance Newsletter
In this modern and beautiful newsletter, the behance network shows off their new options, widgets and features.

Behance Newsletter

PeopaLove Newsletter
This beautiful and elegant newsletter aims to enhance the talk about brands and brand marketing.

PeopaLove Newsletter

eROI Newsletter
Beautiful Newsletter, explaining the conversation after opt-in in four steps to get to know your audience better.

eROI Newsletter

Vexio Newsletter
Elegant and Fresh Newsletter, where a newly-launched shop runs a contest for a camera.

Vexio Newsletter

Kate Spade Newsletter
This beautiful newsletter in the style of a “newspaper” informs about a discount on kate spade shops.

Kate Spade Newsletter

The Publishers Club
Current beautiful and retro style newsletter on a grunge background is an invitation to an event that took place in London.

The Publishers Club

Crate and Barrel Newsletter
This modern newsletter shows a great deal for father’s day on some “beer” glasses at a cheap price.

Crate and Barrel Newsletter

Kate Spade Newsletter 2
This beautiful newsletter shows some samples of a new collection of wear on the Kate Spade shops.

Kate Spade Newsletter 2

37 Signals Newsletter
Current modern and elegant newsletter shows some information about new features and options on 37 signals.

37 Signals Newsletter

Kate Spade Newsletter
This beautiful and elegant newsletter shows some clothes and accessories for men, by the Jack Spade shop.

Kate Spade Newsletter

Estrategico Newsletter
Beautiful newsletter on a splatter texture presenting a product.

Estrategico Newsletter

Fine Tuna Newsletter
Beautiful, Elegant, somehow “Child-Like” newsletter with hand-drawn elements presenting a contest.

Fine Tuna Newsletter

Becasse Newsletter
Beautiful and Elegant newsletter of a restaurant, presenting some photos and news of it.

Becasse Newsletter

Other Resources

Conclusion

By following and respecting the tips and techniques provided at the beginning of the post, you will surely own a well-designed and interesting newsletter and through this, also a large number of subscribers.

Stelian Subotin is a enthusiast and design fan from Republic of Moldova. Right now he is working on his new design-related blog called Rocket Graphics.

Comments

  1. / Reply

    Brilliant article! Just what I was on the hunt for :)

  2. / Reply

    Really excellent.But what I am thinking is if I open the Email in Gmail It wont display the image first time.”A lot of readers nowadays, do not read the whole newsletter, they just take a look that isn’t longer than a half a minute”.If the user choose the option for display image then only It would be display the image.So If it doesnt contain the images but if it is attractive that would attract the user in the first eye sight.This is my opinion.Whats yours?

    • lisa,
    • November 29, 2010
    / Reply

    Thanks for the great article!Just what I needed for our new newsletter campaign!
    Though I do also share the concerns of technotiger……

    • LC,
    • November 29, 2010
    / Reply

    Does these newsletters work in Outlook 2007 ?

    • Edison Leon,
    • November 30, 2010
    / Reply

    I agree with Technotiger as well, not mention for new subscribers that has not yet added (the sender) in the safe list yet chances are (and very high), because they are so heavy with image and image tags, it will end up in span/junk folder.

  3. / Reply

    While most of these look really nice, they almost all are examples of what not to do.

    Big brands can get away with the larger image/poster approach, but for the other 98% of the population it is in their best interest to follow at least some best practices.

    Email client variables, among other things, make no guarantees that an image will be seen. The PeopaLove example would come through as literally nothing to an overwhelmingly large segment of recipients.

    Even though many users will still opt to “allow images.” That misstep adds another barrier to people receiving the message and thusly reduces open rates, click throughs and conversions.

  4. / Reply

    Building as much of it in CSS with nice text treatments and a good layout is normally where I start, only adding in some featured images to enhance the design I already have going. That way if the images are blocked, the email still looks good, and loading the images simply enhances the design they already see.

    If it is built all of images, then they will see a whole lot of nothing when they look at it, and your email address gets added to their spam list. Which means you have lost a potential customer for good.

    1. / Reply

      You really should limit your use of CSS to build and style your email.

      HTML tables are the only way to guarantee layout consistencies.

      Some css is OK, but mostly only for type formatting. When used is has to be placed in line since a lot of clients strip out the tags. And even then its compatibility is limited.

      1. / Reply

        should say ‘strip out whats between the head tags’

  5. / Reply

    they are really stunning newsletters, I think its time for me to move away from feedburner and start using some full fledge newsletter tool.

  6. / Reply

    Stunning newsletter.Cool collection.Thanks.
    Atlanta Web Design

  7. / Reply

    I never thought newsletter can be this much interesting, designing newsletter is kind of different genre of design

  8. / Reply

    Some really cool news letter designs here. Great work

  9. / Reply

    Some great newsletters… I really like the Habitat newsletter (I always like their stuff), also I think the Hoiio one works really well. Thanks for posting.

  10. / Reply

    Thank You for the exhorting collection, I am learning to design newsletters and this comes along like one of the best collection for inspiration.

    • ed,
    • December 7, 2010
    / Reply

    Great collection…Does anyone know the best place to purchase a html template that would work with mailchimp?

  11. / Reply

    Your information is quit worthwhile.

  12. / Reply

    Thanks Stelian, Very inspiring indeed, you have certainly worked hard to find the best of the best. Food for thought in terms of design development.

    • Nick,
    • September 9, 2011
    / Reply

    Great post. Very creative newsletters. Inspired me a lot. Keep on such good job.

  13. / Reply

    The Jack Spade email one is either a rip-off of GrubHub’s style or they hired their designer. Whatever the case is, it doesn’t suit Jake Spade’s brand to me. I prefer Kate Spade’s brand of highly stylized photography and plucky typography.

    • Neelima Jaggia,
    • July 26, 2015
    / Reply

    Great Newsletters. Quite inspiring. Do you have links to the individual EDMs?

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