Photoshop is a great tool to create scenarios that can be successfully used for poster advertising. The use of Filter Forge 2.0 and its great collection of available filters gives you even more power and flexibility in creating what you want by bringing your creativity to life.
In today’s tutorial, we will combine a couple of stock images and some interesting effects from Filter Forge to create a refreshing juice ad in Photoshop. You’ll learn how to deal with Filter Forge effects and stock images and create elements to match for a brilliant highly professional advertising result.
In addition to that Filter Forge has kindly provided us 3 x Free Basic Edition Licenses of Filter Forge (worth $149 each) to win with this giveaway for our readers community.
Let’s get started!
Final Image Preview
Take a look at what we will be creating.
- Program: Adobe Photoshop, Filter Forge 2.0
- Difficulty: Intermediate
- Estimated Completion Time: 3 Hours
Note: if you don’t have Filter Forge installed, download and install a free trial version using this link: Filter Forge Download.
The following resources were used during the production of this tutorial.
About Filter Forge
Filter Forge is a versatile Photoshop plugin which lets both novice and expert users create a wide variety of realistic and abstract textures and effects. Users can take instant advantage of over 8194 free community-created filters in the online filter library, or create their own filters in the visual filter editor by assembling them from components such as blurs, gradients, color adjustments, noise, distortions, or blends – without writing a single line of code.
Let’s start by creating a new A4 document in Photoshop. For real print purposes you have to set the resolution to 300 dpi. Working with large files improves the project details and allows good printing quality.
In addition to that, please bear in mind that we are going to use many advanced filters which require a huge effort from your machine capability so don’t worry if your computer runs slow.
Download the desert image from my blog, it is free for your personal or commercial use.
Open the original desert background image in Photoshop and drag it onto your canvas.
Drag a guideline to 1/3 of the canvas.
With the Rectangular Selection tool select the area below the guide and duplicate that area in a new layer.
Download the trial version of Filter Forge and install it.
After you successfully *installed the plugin, restart your Photoshop and you will find it available. Go to Filter and choose Filter Forge from the drop down list.
Launching Filter Forge the plugin main window appears as a separate element in your program bar.
The main window is quite big and the user can clearly individuate three segments. With the filters categories on the top-left (1), a preview and settings on the down-left (2) and the chosen filter on the right applied to the image to manipulate (3).
In my example I’ve chosen the Stone from the Filter Type and selected the Crysta filter as factory preset from the Presets tab. Then I moved to the Setting tab and changed some parameters and started experimenting with the sliders. The final applied values are shown below.
I moved then to the Lighting tab and modified some other parameters such as the type of light on the environment basis, bright, saturation etc.
The idea is obtain a dry and completely arid soil.
Once you have reached the desired result go back to the Present tab, click on the small right arrow button. A drop-down menu appears.
By choosing Add Preset the obtained modified filter will be added to the previews list and stay available for future uses.
Apply the filter to the layer. This is what you get.
Keep the dry soil layer selected and click the Ctrl-T key to perform a custom transformation. Once the transforming handles appear right click the object and a list of options appears as shown.
Click on the bottom corner handle and drag and you’ll see the ends of the image slide out. Drag the handle until the soil texture has a sufficient depth view.
Create a new empty layer. Select a spatter brush with medium opacity and black color.
Start drawing lines which are convergent to the center but which keep it empty.
Go to Filter > Blur > Radial Blur. Select a high amount of about 90, zoom method and good quality. Then click ok.
Change the blend mode of this “Light 1” level to Soft Light and decrease the opacity to 80%.
Duplicate the layer and change the blend mode to Multiply with 40% opacity.
Now go back to the soil layer again. Select the Smudge tool, a soft medium size brush, Lighten Mode and 10% Strength and use it to rub out the hard line between the soil and the background.
Let’s fill our layout in with the advertising fancy part now.
First of all you need the image of a can and of a glass of juice. I found my images on sxc.hu. There are a ton of free images there so keep on searching what suits better with your ad and make sure you have accurately read the copyrights which cover the selected images.
As regards the selected image, you need to take the can out of its background. It is perfectly white so a Magic Wand Tool will be enough to isolate our can.
Move the selected can into the canvas by dragging it on the workspace. It should look like this.
Select now a juice glass image. I think that just a glass full of juice is a little bit poor so I’ve discarded a lot of images looking for something more appealing. The freshness and juicy message can result in a greater and more meaningful effect if coupled with the fruit that represents the juice flavor. That’s why I’ve selected this orange juice image for our tutorial.
As we have seen previously, you need to take the glass and the orange out of the background. Because of the shadow the best thing to do is use the Pen Tool and draw a path around the shape. Go to the Paths section and save the path.
Select the composition and copy in a new document. I prefer to keep the orange on my right side so go to Image > Transform > Flip Horizontal.
Filter Forge’s effects are great but the process, because so advanced, requires time and computer resources. Applying it on new document makes the process faster for the machine hardware.
We need now a filter that is not a default filter on Filter Forge. To download additional available filters you need to have an active Internet connection on the machine where the program is installed to have direct access to the main filter database.
What we have to download for our purpose is the Ice Age filter that you can find at this link. Click the Open this filter in Filter Forge button in order to download it in your local filters database.
Go to Filter > Filter Forge > Creative from the Filter Type and select the first preset from the Ice Age filter.
Duplicate the layer and apply Ice Age again. This time you have to change the parameters in the Settings tab as shown below.
This is what you get in your second frozen layer.
Copy both layers inside our advertising poster.
Keep the layers with the orange juice both visible, choose Polygonal Lasso Tool and trace a contour around the glass and the fruit. You don’t need to be accurate in this case. Click cancel to clean all around.
Keep the selection active and go to Select > Modify > Expand.
Expand the selection by 15 pixels and click Ok.
Click Cancel and do the same on the other glass layer.
Select the Eraser tool. Choose a spatter brush with a medium-small diameter and 56% opacity.
Erase the background parts all around the glass and the orange.
Choose Polygonal Lasso Tool and trace a contour in the soil area to set the starting point. Continue clicking around to set endpoints for subsequent segments and draw an irregular shape as shown. To close the selection, click the starting point.
Fill in the selection with a bright turquoise such as
Select a soft edge medium size brush. Open the color picker, choose a deep blue color such as
#81bfe9 and draw some lines as shown below.
Copy the ice in a new image to better work with Filter Forge filters.
Open Filter Forge Ice Age filter again and modify the present settings as shown below.
This is what you should get.
Copy this image in your main image.
Change the blending mode of the layer to Hue, decrease the fill value to 70% and cut the exceeding part off.
This is how your image should looks like.
To refine the area covered with the ice click “Add Layer Mask” icon and add a mask to the layer.
Select a big spatter brush and, with black as the foreground color, start to paint around the edges of the frame.
Duplicate the layer and its mask and change the blend to Normal fill 50%.
We are creating a visual contrast between the extremely hot and dry and extremely cold and fresh. This is clear in the background and in the main visual color palette.
Let’s now freeze our can. Together with the glass and the juice it is our center, the star of our advertisment. The message that we want deliver to the reader is that our juice is the solution to the heat. Where there is the extreme heat of the desert, our juice will bring you the right freshness. The visual of the ad has to communicate this with all its elements.
Move the can into a new document. Go to Filter > Filter Forge and … yes, you guess it, choose the Ice Age filter. This time select the preset number two.
This is what you get.
Copy the frozen can back to our advertisement.
Choose the Magic Wand tool with a tolerance of 30.
Go to the Selection menu and choose Smooth Selection. Set a radius of 10 pixels.
Click Cancel to erase the exceeding blue around the can.
It is time to add even more freshness sensation to our poster.
What you need is to find the right images of water splashes. I suggest looking for images that have a good plain background easy to cut out so you can have nice water splashes in less time. This is the one I chose.
Because our splash image has a black background it is easier to cut out just the splash.
Go to Image > Adjustment > Invert
Select the white part of your image around the splash using the Magic Wand tool and set a tolerance value of 10.
Go now to Select > Inverse to have the splash selected.
Copy and paste into our ad image.
What is the role of the splash in this advertising? The link is evident and easy to see.
The visual, even without the splash, properly shows the contrast between the two extreme temperatures, the hot and the cold ice. By the way it is quite static!
A juice is not a basic drink which our body needs to live. So we have to add some value to our fresh drink. Which one? With this fresh drink you will have fun! Movement! Dynamism! A refreshing action to face the hot.
Let’s adapt the splash to the visual.
Move the splash layer below the can layer and press CTRL + T to transform it.
Hold down the Shift key to resize proportionally. Let the splash create a visual link of freshness between the can and the glass of juice. Once more, we are looking for a contrast: the solid and the liquid work together against the desert aridity.
We need a claim now. The complexity of the visual requires, once again, a contrast. That’s why we choose a clean, modern, sans serif font for a quite simple headline which has the taste of evidence: “Fresh Orange”.
Choose a font from the character window. I’ve used Raleway font and applied a stroke effect to the text to make it more visible.
The claim just there looks a little bit flat.
Let’s fix the thing so that it goes well together with the poster’s other elements.
Select the Burn tool, spatter brush, size 90 px. Set the tool to Midtones range with an exposure of 40% and burn the background layer just behind of the claim to make the text pop.
Let’s add a little more movement and freshness to the claim.
As already seen copy the text layer in a new document and apply the Filter Forge Ice Age.
Duplicate the level a couple of times and change the blend mode to Multiply. Merge the layers.
Now that the text iced is neat on the blue background let’s isolate it. Go to Select > Color Range
Select the Highlights mode.
Copy and paste into our main poster project.
Duplicate this layer, which I called “Fresh orange ice 1” and on both apply a 3 px size white stroke decreasing the opacity to 64%.
Also the layer beneath them, the original “Fresh Orange” text has a slight 1 px stroke with 100% opacity.
Finally I added the Onextrapixel logo and a kind of signature of mine, Ester Liquori Design, so that they merge with the can like they are the juice brand.
We’re done. The final product is shown below. We have created a professional looking poster advertisement for a juice using both Photoshop and Filter Forge to get realistic textures and effects.
Hope you had fun working on this project and learned something new! I would love to hear your feedback on your results.
Thanks for reading and have a look here below on how to win a Filter Forge License!
3 x Free Licenses of Filter Forge Basic Giveaway
As have you seen, Filter Forge is a unique Photoshop plugin that comes with a pack of filters that generate textures, create visual effects and enhance photos and process images.
Winning this exceptional plugin, lets you create your own filters and get free access to more than 8000 filters, 3900 creative photo effects and 4300 unique textures. Anyone can contribute their textures and effects to the online filter collection so it grows with every submitted filter. This means the more people use Filter Forge, the better it gets. Contributors get Filter Forge for free.
How To Win
For a chance to win one of the three Filter Forge Basic 2.0 – the platform (Mac/PC) can be chosen by each winner individually. All you have to do is post a comment below and tell us how this software could make your life easier with Photoshop. Please enter a valid email.
The contest will be open until next Monday, 8th August 2011. Winners will be announced on this article and will be contacted via email.
Here Are The 3 Lucky Winners
We are glad to announce the 3 lucky winners for the Filter Forge Licenses giveaway. They are:
- Mitch G.
Winners will be contacted through email soon. If you are one of them and have not received an email from us or our sponsor by next week, please contact us.
Thank you for all your support. For sure, we will be organising more giveaway contest so everyone will have a chance to win, stay tuned!