No matter what marketers are trying to sell us, there must be something about their product or service that draws our attention. With food and drink products that are fighting for our attention on supermarket shelves, packaging design is of paramount importance.
The designer needs to create packaging that will allow the manufacturers to keep the product within the price range of its competitors, and at the same time pique the interest of consumers enough to want to discover the delights inside.
It’s a very tall order for designers, but as always in our modern world, they stand up to the challenge bravely and bring us amazing eye candy in the form of food and drink packaging.
Here is a selection of 35 beautiful and tempting food and drink packaging designs from around the world.
35 Beautiful Packaging
Have these designs left you drooling? They all send a strong message that there is something wonderful behind the packaging – whether they are designs or redesigns for a brand or designs for promotional items. An even bigger task for packaging designers is to create designs to tempt the parents to buy the product, then to induce the children to want to consume it. There are some amazing examples of such designs in this round-up.
Which of these products, if any, do you think you could not walk past without buying in the supermarket? Do you think they convey the intended message? Have you come across any other outstanding food and drink packaging that we may have missed from this list?
Please share your thoughts and links with us in the comments below.