A tagline is very often overlooked and omitted from website design and branding, but taglines can make an impact and can help your site and brand with first impressions. It is not by accident that some of the biggest companies in the world have catchy, memorable taglines such as ‘Just do it’, ‘Have it your way’, ‘The real thing’, and ‘I’m lovin’ it’. I’m sure you know which company owns each of those taglines, if not they are (in the same order): Nike, Burger King, Coca Cola, MacDonalds.
When creating a tagline, you have to decide what it is that you want the phrase to refer to – your products, your style or any other aspect of your business, like your friendly approach, etc. Then you should ‘brainstorm’ – write down every word you can think of that is relevant to the message you want your tagline to impart, then start rearranging them until you have something you like.
Of course there is much more to creating a tagline, and it can take time and patience to fall upon the perfect phrase for your site or business.
Effective Website Taglines: Getting the Message Across
The following selection of website taglines are a great source of inspiration and can give you some great ideas for creating your own tagline.
We create dreams, one pixel at a time
Engineered to play
Stories are better in Color
Where wine meets design
A guide for prospective students and lifelong learners
Delivering quality oohs and aaahs since 2000
Yesterday will be here before you know it
Brighten your corner of the world
A Human Experience Agency
Demonstrable analytical modeling of the general theory of fun!
From zero to hero in 15 minutes
You’re only a stranger once
Geek is chic
Navigating YOU to future success
Yeah, I have an opinion about that
A thousand dimensions for web apps
Passion. Luxury. Romance
SEO and Web Design, that’s it!
Never Burgered out
Connecting our troops connects us all
Up, up… and away!
There is road everywhere
Relax beyond civilization
The right cure for licensing pains
Short, Sweet and To-The-Point Taglines
Coded perfectly every time
We build amazing apps
The natural choice
Bringing statistics to life
The art & science of app creation
Because time tracking should be easy
Hosting for creative professionals
Collaboration just got a whole lot easier
We code responsive websites
Smart. Simple. Effective.
Fine free wares
Gets your business mobile
Zag makes it better
Making the web work for you
A very very little interactive agency
Useful, usable, beautiful
One step beyond
Bring your ideas to life
Launching websites since 1999
Les fruits sont notre passion (Fruits are our passion)
More About Taglines
Here are the links to a few articles on how to create your own tagline and why you should:
- How to Create an Effective Tagline
- Tips for Effective Taglines
- Using Tag Lines to Build Your Brand
- How to Create a Rock-Solid Tagline That Truly Works
- The Importance of Taglines in Branding
- Your Tagline: The Most Important Ad You’ll Ever Create
Hopefully you have discovered some real reasons for having a tagline, as well as gathering some inspiration for an effective tagline for your site, business or brand.
Which tagline stays in your mind the longest and which one did you like most? Please share your thoughts about taglines with us in the comments section below.