Historically events were promoted in a very specific way, directly to the target audience by way of advertisements, posters or flyers. These were either distributed on location or in regional newspapers or radio, trade papers or magazines.
Today, most event promotion is done through the internet via the event’s website and social media. The website has become one of the most important aspects of the entire production, and investing in it can make an enormous difference to the event. Coordinators and design agencies are setting the bar high.
Whether the event is a ping pong tournament, a charity fund-raiser, or a cutting edge conference, the website is an opportunity to establish a clear brand identity and to set the atmosphere of the event before the doors even open.
A Showcase of Websites Designed for Events
The BarCamp website shown in the list below is a perfect example of this; each different event has its own unique website which sets the scene for the event to come. The site design is exciting, and the information is clearly laid out, featuring pictures and biographies of the key speakers, programs, maps, extensive photos and videos to generate excitement about the event.
Here are some wonderful examples of websites designed for events:
These websites are great examples of the ways in which an event can use design to create excitement and set the tone for the event to come. Each website needs to have very clear identity and a clever navigation system in order to work.
The design of these events websites enables the target audience to interact and become a part of these events creating a community through social networking channels. This, in turn, extends the event past just the actual duration of a day or a couple of days, until the next event.