6 Best WordPress Landing Page Plugins Compared

Are you struggling to grow your email list and generate more leads? Are you having trouble signing up people for your webinars?

Landing pages are the solution to all those problems.

Whether it’s to get more people to download your free eBook, signup to your webinar, or even to get more subscribers for your newsletter, a properly designed landing page can do wonders to increase conversions.

But, how can you design landing pages when you know nothing about web design or coding? Using landing page plugins, of course.

Building landing pages on WordPress can be done with a few simple clicks, thanks to easy to use landing page plugins. No coding or web design required. In this post, we take a look at some of the best landing page plugins both beginners and experts can use to increase leads and grow their email list.

First, let’s learn about what a landing page really is.

What Is A Landing Page?

Technically, a landing page is a page where you lead your visitors to or where they “land”. But, the landing pages we’re talking about here are the standalone pages you create on your website or blog for the sole purpose of generating leads.

There are several types of landing pages but the ones that help you generate leads are the landing pages that help you collect email addresses of your visitors by promoting your free eBook, email course, or webinar.

Such landing pages will always feature an email opt-in form, Call to Action (CTA), great copy that promotes your incentive, and proper use of colors and images.

Landing pages are the main strategy marketers use to increase leads and conversions.

Why Use A Landing Page Plugin?

If you take a look at some of the popular landing pages, you’ll notice that they all share similar attractive designs. That’s because you need to follow a set of specific design standards when creating landing pages.

For example, landing pages don’t include menus or outbound links or anything that encourage visitors to leave the page. Its main goal is to provide detailed information and get people to signup for your email list or webinar.

This is where landing page plugins come to help. These plugins let you design optimized landing pages that convert. They include pre-made templates and drag-and-drop builders for crafting landing pages without any effort.

According to studies, creating landing pages is one of the top five challenges faced by marketers. Well, it doesn’t have to be that way. You just have to find the right plugin.

#1 LeadPages

  • Price: $25 per month
  • Templates: 160+ templates
  • Best For: Beginners and advanced users

With over 43,000 customers, LeadPages is one of the most popular landing page builders available today. This all-in-one suite of lead generation tools is ideal for both beginners and professional marketers for turning their websites into lead generating machines.

Best Features

LeadPages features an easy-to-use front-end editor that lets you design landing pages with just a few clicks. You can also choose from over 160 pre-built templates to use a professional design for your pages.

In addition to landing pages, LeadPages comes with 3 additional lead-gen tools, including Leadboxes for adding opt-in forms in your website, Leaddigits to let people opt-in to your email list via text, and Leadlinks for creating 1-click signup links.

Benefits Of Using LeadPages

  • Beginner-friendly user interface
  • Lots of templates to choose from
  • Easy A/B split testing
  • Easy integration with email marketing services
  • Supports double opt-in
  • Publish landing pages even without a website

Downsides Of Using LeadPages

  • Expensive pricing plans

Pricing

LeadPages pricing plans start at $25 per month for the Standard plan when ordering annually or $37 per month when billing monthly.

#2 Thrive Landing Pages

  • Price: $67
  • Templates: 160+ templates
  • Best For: Beginners

Thrive Landing Pages is a plugin specially designed for creating lead generation pages and webinar signup pages. This plugin comes with over 160 pre-built templates for quickly creating effective conversion-optimized landing pages.

Best Features

One of the best features of Thrive Landing is its collection of pre-built templates, all of which feature professional designs that are ideal for blogs and websites for promoting free downloads and webinars. Thrive Landing includes a drag and drop editor for easily customizing your designs.

When you purchase Thrive Landing Pages, you’ll also get access to Thrive Lightbox and Thrive Content Builder, which will help you make the most of your email marketing campaigns.

Benefits Of Using Thrive Landing

  • Drag and drop landing page editor
  • Conversion-optimized templates
  • Access to Content Builder and Thrive Lightbox
  • Fast and responsive designs
  • Easily integrates with email marketing services
  • Affordable price

Downsides Of Using Thrive Landing

  • No A/B Testing and analytics
  • Template designs are slightly outdated

Pricing

Thrive Landing Page pricing start at $67 for a single website license. This gives you access to all 3 Thrive Landing Pages, Content Builder, and Lightboxes features. Or you can signup for Thrive Membership for $19 per month to get access to all Thrive Themes plugins and themes.

#3 OptimizePress

  • Price: $97
  • Templates: 100+ templates
  • Best For: Beginners and advanced users

Similar to Thrive Landing, OptimizePress also comes with an optimized set of templates and designs for building landing pages and sales pages. This plugin is ideal for building membership sites, product launch funnels, and online courses as well.

Best Features

OptimizePress is a suite of tools that comes with landing pages, sales pages, webinar registration pages, and much more. Which makes this more suitable for professional bloggers and marketers.

The plugin features over 50 professional landing page templates and another set of 50 exclusive conversions optimized landing pages, which is only available with the $197 Publisher plan.

Benefits Of Using OptimizePress

  • Beginner-friendly live editor
  • Easily integrates with email marketing services
  • Supports landing pages, sales pages, and webinar pages
  • A/B split testing
  • 100+ free and conversion focused templates
  • 60+ app integrations

Downsides Of Using OptimizePress

  • Expensive price

Pricing

OptimizePress costs $97 for the basic plan, which lets you use the plugin on up to 3 websites with 1 year of customer support and updates.

#4 Beaver Builder

  • Price: $99
  • Templates: 30+ templates
  • Best For: Advanced users

Beaver Builder is a popular page builder for WordPress that boasts a customer base of over 275,000 websites. The specialty of this plugin is it’s a one-time purchase and it comes with a live front-end editor for easily creating custom landing pages of your own.

Best Features

Unlike most other page builder plugins, Beaver Builder works on its own and doesn’t rely on your WordPress theme. Which means you can easily switch between themes without affecting your landing page designs.

In addition to creating landing pages, Beaver Builder also comes with a set of premium modules that allows you to add more features to your landing pages, such as email opt-in forms, contact forms, call to actions, slideshows, and more.

Benefits Of Using Beaver Builder

  • Live front-end editor
  • Support for WooCommerce
  • Wide selection of modules
  • Easy integration with email marketing services
  • One-time purchase
  • Use on unlimited websites

Downsides Of Using Beaver Builder

  • Outdated page editor
  • Requires a learning curve for beginners
  • Limited number of templates
  • No A/B testing

Pricing

Beaver Builder costs $99 and you can use it on an unlimited number of websites. The Pro plan costs $199 and gives you access to Beaver Builder Theme as well.

#5 Elementor

  • Price: Free
  • Templates: Available
  • Best For: Advanced users

Elementor is a page builder. Which means, unlike other landing page plugins, you’ll have to spend some time learning to use this plugin before designing landing pages. But, the plugin is free!

Best Features

Elementor doesn’t come with conversion optimized landing page templates. However, it comes with a set of pre-built templates you can customize to build your own beautiful landing pages.

Designing pages with Elementor is easy, thanks to its live front-end editor. However, to integrate your email marketing services with Elementor, you’ll have to install third-party plugins that usually comes with your email marketing service.

Benefits Of Using Elementor

  • It’s free to use
  • Beginner friendly user interface
  • Live front-end editor
  • Free templates

Downsides Of Using Elementor

  • No email marketing service integration
  • Requires a learning curve for beginners
  • No A/B testing

Pricing

Elementor is free to use as long as you like. The plugin also has a Pro version for $49 with extended features and widgets such as email contact forms and WooCommerce widgets.

#6 Visual Composer

  • Price: $34
  • Templates: Available
  • Best For: Advanced users

Visual Composer is yet another premium page builder. It’s similar to Elementor except this plugin is not free. However, unlike Elementor, Visual Composer comes with more advanced features such as a both front-end and back-end editors.

Best Features

Visual Composer features over 50 content elements you can use to design unique landing pages. It also comes with over 80 pre-made layouts for quickly getting started on your designs.

In addition, you can extend the features of Visual Composer with over 200 third-party add-ons, which you have to purchase separately.

Benefits Of Using Visual Composer

  • Front-end and back-end editors
  • Free templates
  • 80+ pre-made layouts
  • Third-party add-ons

Downsides Of Using Visual Composer

  • Requires add-ons for email service integration
  • Requires a learning curve for beginners
  • No A/B testing

Pricing

Visual Composer costs a one-time price of $34 and includes lifetime updates.

Which One Is Best For You?

If you have extra cash left in your marketing budget, go for LeadPages. It’s one of the easiest and the most feature-packed landing page plugins you’ll ever find. It comes with tons of features for building sleek landing pages and, more importantly, the plugin is completely beginner-friendly. Or go for Thrive Landing Pages, if LeadPages is too expensive for you.

If you’re starting small and can afford to spend some time learning to design landing pages, use Elementor. The plugin is free and it’s one of the best page builders you can use to design landing pages of your own.

Landing pages play a crucial role in every marketing strategy. So, it doesn’t matter which plugin you use, just get started right away.

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