Quality social media is important to almost any website, especially for e-commerce websites, as it can increase leads and sales, raise community awareness and conversation, find loyal customer bases, and potentially grow your brand altogether. Unfortunately, many e-commerce websites do not use the full potential of social media on their websites and lack basic social media.
Here are five ways we can improve and integrate social media on e-commerce sites and boost potential by using basic techniques and services.
How to Boost Your eCommerce Site with Social Media
Latest Tweet Widgets
Embedding a Twitter widget to your site to show your customers all your updtates, promotions, giveaways, sales, and more is a great way to increase social media on your site. If you’re using WordPress, the Kebo Twitter feed is one of the many great plugins to use for a Twitter feed on your site. For all other sites, you can easily grab the embedable widget from Twitter itself.
Rewards and Contests
Rewards and loyalty programs are an efficient way to raise and grow your social media community on your shopping site. It will attract users from social websites to like and follow your brand, share your products with their friends, while increasing leads and growing your social customer base. PunchTab offers an intuitive way to run contests for many e-commerce platforms, while S Loyalty is an easy to use loyalty framework available for Shopify, and many other platforms.
Integrating social logins into your site is a great way to increase customers and a fan-base, due to the fact that many online shoppers are not as patient as the traditional in-store shopper. The social logins integrated, your customers can login with a click of a button with their favorite social media website like Facebook, Twitter, Google, or even Yahoo!. OneAll is just one of the many great providers for social login plugins for your website.
Facebook and Twitter Ads
Advertising on social media outlets like Facebook and Twitter is a great way to increase sales and deliver customers that are social media “friendly”. Advertising promotions, contests, and loyalty programs on these sites are also super-useful for growing your online shop. To get started on advertising checkout Twitter Ads and Facebook Ads.
Selling your products directly on your Facebook page, is an awesome way to improve and grow your social media presence. Your fans and customers never have to leave your Facebook page, and is a great way to promote sales and featured products for a specific month, event, season, or holiday.
Following these 5 implentations on your e-commerce site is a great way to improve social media on your website no matter what website platform you use. Which ways do you improve social media on your website?