Simple things are often more difficult to create as they require much more brain power to generate as compared to the most intricate stuff. In addition to this, it always impresses you when something absolutely simple is capable of expressing more than you would imagine.
The universal idea of advertising is to get a message across in a straightforward and efficient way regarding a product or service; frequently the most excellent way to do this is to strip things down to the bare essentials. This gives rise to the concept of minimalist ads.
This post assembles a collection of 50 minimal printed advertisements, sensational examples where less is most definitely more.
Creative and Effective Minimalist Print Ads
Fabercastell True colours: Shark
Greenpeace: Ordinary Bulbs are Killing the Environment
Bank Forum, Commerzbank: Chaos
Pringles Rice Infusions: Sushi
Two Seconds to spot are two seconds too late
DHL Express: Elephant, No size limits
Gazeteport: Chain, Days without “press”ure are coming
CNN Weather Report. 99% Accurate
Volkswagen Snow Tires: Crystal
Orbit, remote car starters: Small
Bosch Electric Screwdriver: The fly
Cannes Young Lions: Baby Bottle
Colgate Dental Floss: Strawberry
Sensodyne toothpaste: Hard Hat
ATM (Azienda Trasporti Milanesi): Blue
Albert Dali Naming Consultants: Corn-net-toe
Nikon Coolpix S8000: Zoom In, Yeti
Conclusion
Minimalism in print advertising has long been one of the most influential trends, and with the extending authority of digital media, print advertisements have to speak to their market swiftly and proficiently.
Do let us know what you think about this compilation and are these minimalist ads successful in clearly communicating their purpose? Share your opinion on which of these ads takes the best approach to attract their target audience? Also do not forget to share this post with your friends and relatives. You can also print minimalist ads using postcard printing services online.
