How to Write an Effective About Me Page

How to Write an Effective About Me Page

The “About Me” page is what many potential clients look at either right away, or at least the second thing they look at when viewing a freelance portfolio. As a solo worker, providing potential clients with information on yourself and your work is essential, because nobody wants to hire just anyone off the street. It is reasonable that a bit of research on the individual should be done, and an about page can make or break relationships with leads. As a result, an about page can make or break an entire freelancing business.

How to Write an Effective About Me Page

There are plenty of posts floating around the web for how to write excellent about pages. However, some of these articles fail to address that different personal presentations may be required for different types of websites. An about page for a blog would be different for a service-related website, and an about page for a company would be different than that of a freelance worker.

In this article we’ll look at what presentation is ideal for a freelance professional, and that of a web designer specifically. Of course, graphic designers, web developers, and those in similar fields can take from these tips as well.

Determine Your Audience

The first thing to do before the writing process ever begins is to consider your target audience. What types of clients do you want to attract and win over? Are they companies, small businesses, or individuals? Start-ups or well-established entities? Also consider the traditional factors that come with a target audience: age, gender, culture, location, and more.

Know whether your expertise aligns with their needs. The point of a good “About” page is to show off your talents and prove that you can provide solutions to your clients. Take the following exercise into consideration in order to organize your thoughts and plan for the content of your about page better.

Target Audience
Image credit: Bruce Clay

Imagine a Potential Client Reaction

Imagine what your clients go through when visiting your portfolio. Write down where they enter, what they look at first, and how they react to your work. Remember to take into consideration a client that matches your ideal target audience. When they visit your about page, what are their questions, and what do they want to know most?

If you have previous clients that have found you via your portfolio, use this to your advantage. What did they say they liked about it? Was it because you were a student, or was it because you’ve had several years of experience? Know whether you want the reasons you are currently attracting clients to still be that reason. For example, if you’ve been winning over clients because you are a student or new designer and conclude that you’ve been perceived as ‘cheap work’, then it may be time to consider a change of your presentation.

Be the Experienced Problem Solver

When potential clients view your about page, they are interested in whether or not you can meet their needs. So, it is only reasonable that as a web designer, we present information that can convince clients we can do that for them. Many times, though, those potential clients are bombarded with personal information that is useless to them.

From the following “About Me” introductory paragraphs, which one would you hire?

“My name is Susan Gill and I am a full-time freelance web designer who specializes in creating dynamic and beautiful web pages. I have been in the field for nearly 7 years, and have been loving every minute of it. I am a blogger, entrepreneur, designer, developer, and overall thinker. Check out some of the links below to see what I’ve been up to lately.”


“My name is Susan Gill and I am a web designer from Raleigh, North Carolina. I live with my two dogs and my wonderful husband. I graduated in 2004 with a bachelor’s degree in Information Technology and Web Design from the California Institute of Technology. I served my first two years at a small advertising agency, but have since moved onto freelancing full time.”

The first quote is more of a problem-solver, and something clients would be more interested in. While many clients are indeed interested in education, experience, and location, the bottom paragraph does nothing for an introduction. It does not present a web designer that necessarily knows what they’re doing, or a web designer that can solve the client’s problem.

Always start with real-world experience and relative personality traits first, then move down to more biographical information such as location, education, work history, etc. Don’t make it sound like a resume, but definitely include some basic information. Below is a fairly good order of events for a web designer’s about page:

  1. Name and profession
  2. Specialty, niche, or area of focus
  3. Experience – list number of years experience, any high-end clients, or if worked for a well-known company
  4. Useful personality traits – pays attention to detail, thinker, entrepreneurial mindset, perfectionist
  5. Publications, interviews, or other recognitions in the design community
  6. Education and work experience
  7. Location, age, general family life

Be sure to not be like the many mistaken about pages out there that begin at the bottom of the list and work their way up.

A Picture is Worth a Thousand Words

Are you some kid trying to make a quick buck, or a seasoned web design professional trying to gain real clients? Get a decent picture of yourself up on your about page (Even if you actually are a young, kid designer). It doesn’t have to be a professional business photo, just comb your hair, get out of your PJ’s, and take a quick head-shot so people know who they’re going to be working with.

About Me
Image credit: land_camera

A photo of yourself can create a more personal touch to your portfolio, and can also give a more trusting impression. Visitors now know that there is a real person behind all this work. A photo of yourself can also work as a great branding tool and can help solidify your business.

Contact Information

Many web design portfolios have a separate contact page, which is usually a good idea. However, always keep a contact section on your about page as well. The primary goal for a portfolio is for visitors to make contact and become client leads. In order to improve these chances, make it easy for those visitors to contact you immediately after your about page has convinced them too. Having contact information right on the about page is a good call-to-action method for a web design portfolio.

Contact Information
Image credit: Dan Schonhaar

If you don’t want to re-create all the contact information, then just put a “Contact Me” header on your about page, and then a small paragraph leading to the separate contact page. Include a direct email, a contact form, and a phone number at least. Also include ways potential clients can connect with you via social media sites like Twitter and Facebook. Providing options is the best way to influence a visitor to your portfolio to make contact.

A Showcase of 15 Great About Pages

Soh Tanaka
Soh Tanaka

Kerry Nehil
Kerry Nehil

Ryan Scherf
Ryan Scherf

Emerge Bloom
Emerge Bloom



Paul J.Noble
Paul J.Noble

Eva-Lotta Lamm
Eva-Lotta Lamm

Chris Spooner
Chris Spooner

Alex Dawson
Alex Dawson


Leet Side
Leet Side

Toby Powell
Toby Powell

Daniel Cork
Daniel Cork

Kit Folio
Kit Folio

Further Resources


A bad about page can ruin a freelance business. However, a good one can turn a lot more leads into paying clients. When hiring anyone, a company or individual wants to know who they’re hiring, so it is essential to show yourself and what you can do. At the same time, they want to know if you can help them with their project, so showing the right amount of expertise before they ask you directly for it is also important.

A perfect about page is a perfect combination of influence, personality, and professionalism. With a great balance of these three factors, any web designer can begin to see more clients coming their way.

Kayla Knight is a web designer and frontend web developer. She specializes in responsive web design, progressive web technologies, and also knows her way around most CMS's and PHP. You can find out more and check out her portfolio at


  1. / Reply

    Great article and some good examples!

    • Scott,
    • September 6, 2010
    / Reply

    Thanks for the post Kayla. I’ve just recently redesigned my website and can see i’ve missed some stuff out.

    • Ian,
    • September 6, 2010
    / Reply

    “The “About Me” page is what many potential clients look at either right away, or at least the second thing they look at when viewing a freelance portfolio.”

    In my experience, the overwhelming majority go straight for the gallery/portfolio followed by the client list.

    “what have you done and who have you done it for” appears to be the priority.

    Agree with adding the personal touch though. So many sites are faceless and you can’t help but wonder who is on the other end. Feeling like you know a bit about the person you might be dealing with can make the difference between making the call or not.

  2. / Reply

    Thanks for featuring my website Kayla! I really enjoyed the article.

  3. / Reply

    great article, very useful informations! It’s very important to have a full about me page because from this informations you can attract more clients.

  4. / Reply

    Nice article and good food for thought. My about me page is definitely something that I’ve neglected and I really need to sort out so thanks for the reminder and tips.

  5. / Reply

    Very useful pieces of information on about us page content and structure. Some good tips that may really work as I personally feel, and in fact the list of about us pages as examples is good to substantiate the points. Thanks for the great article, Kayla.

  6. / Reply

    Mmmhh, i better start changing my about page.
    I love this part “A perfect about page is a perfect combination of influence, personality, and professionalism. With a great balance of these three factors, any web designer can begin to see more clients coming their way.”
    Thx for sharing d(^.^)z

  7. / Reply

    really useful tips and tricks in this article. thanks

    • Anthony,
    • September 7, 2010
    / Reply

    Hi Kayla, Thanks for a very insightful article!

    ‘About’ pages are something I particularly struggle with. I know a good one when I see it, but writing one for myself is a totally different story.

    I agree that it’s about achieving a nice balance between being approachable and ‘human’ while keeping a degree of professionalism and not being too long-winded and sending your visitors to sleep.

    You’ve made me want to go and revise my about page : )

    Thanks again!

  8. / Reply

    woho!!! Great Great article!!! Love to see all the inspired websites..

    I really like the Duoh! website

    Thanks alot!!

    • Clipping,
    • September 7, 2010
    / Reply

    Kayla Knight , Awesome article. This really help me out to enrich my “About Us” page. You have explained and shown some great examples. Thanks for sharing this wonderful post. :)

    • Niubi,
    • September 7, 2010
    / Reply

    Oh boy, About Me pages are some of the hardest to write – how can you distill a whole mission and ethos into just a few short words that may or may not reflect accurately what you want to put across? Very, very hard. This post is a really great way of getting people to think hard about what they want vs what the need. I can point people to the DubLi About Us page for a really good example!

    • Nottingham,
    • September 7, 2010
    / Reply

    Useful post, have to agree though it’s a pretty tough page to write!

    • steve42,
    • September 8, 2010
    / Reply

    An Incredible, well written article. a MUST READ – and bookmarked, tweeted,all the love it can get!

    I would give this article an A+
    Style, content and presentation.

    It has the components of a list/round up/10 best of” type post, but it is prefaced with an intelligent and knowledge dissertation on the value, use, structure and situational context to one of the much overlooked components of a web site.


    2 THUMBS UP!

  9. / Reply

    Great article!

    I know so many people who struggle with their ‘about me’ pages because they struggle to sell themselves because they’re afraid off sounding self-obsessed.

    I agree with you that clients are looking for someone who can meet their needs. One way of achieving this by showing the results of your previous projects. I don’t mean a regurgitated portfolio page. The sort of thing I mean are statements like “I have increased x number of my clients sales leads by y%” or “I have reduced the number of failed conversion funnels through client x’s shopping cart by over y%”

    You might think that this information can’t be found but I’ve used Google Analytics stats to compare what a particular stat was before I began the work with the stat once I had completed the work.

    This let’s clients know you have a solid, proven record of achievement in problem solving and achieving set goals.


    • Sam,
    • September 10, 2010
    / Reply

    Thanks for the awesome advice! I literally “stumbled” upon this article and it has proven invaluable.

    • Wo Sing,
    • September 16, 2010
    / Reply

    Wow this makes a lot of sense,

  10. / Reply

    Thanks Kayla Knight. I make about page on

  11. / Reply

    Thanks for this article! Honestly, great ideas and examples here. Waaaayyyy above par. It’s time to get inventive.

  12. / Reply

    Wow. Thanks for the inspiration. Time to get cracking on a new About Me page.

  13. / Reply

    nice help

  14. / Reply

    Thanks for the useful guide and examples! I’ve been trying to do similar things for our clients.

  15. / Reply

    There s Super template. all of them beautiful.

  16. / Reply

    About me pages are often over looked sections of many sites. It provides incredible opportunity to flex your web design skills and sell yourself right.

    Take note of the examples above and make it stand out in a unique way.

    • anish ketie,
    • February 24, 2011
    / Reply

    hi…..I really like the Duoh! website designing. Thanks for the useful guide and examples!… Keep up the greatttt work.

    -:anish ketie:-

    • kiran soni,
    • June 8, 2011
    / Reply

    Great article boos!!!!!!!!!!!!!!!!!!!!!!!

  17. / Reply

    Great sis ! I act soon…
    Salam dari, semoga mempermudah hidup anda.
    ~ƃuıʌıƃ doʇs ɹǝʌǝu~

    • sajid,
    • September 4, 2011
    / Reply

    Great templates and tips.. Now i will use ideas from these in my new upcoming website.. you will see it soon at

    thanks for that

    • Leangvouch,
    • November 11, 2011
    / Reply

    I want to know how about writing sad about me but I don’t know how to write it

    • sofoniyas,
    • November 26, 2011
    / Reply

    wow am impressed

  18. nice collections……

    • Ajay Sreedhar,
    • April 22, 2012
    / Reply

    Great article!
    The examples really helped a lot.

  19. / Reply

    I wext to write about my self

  20. / Reply

    Thank a lot great article; help to reconsider vision about “About page.”

    • Jean,
    • October 5, 2012
    / Reply

    Exactly what I needed! Thank you!

  21. / Reply

    “comb your hair, get out of your PJ’s, and take a quick head-shot so people know who their going to be working with”

    THEY’RE… “who they’re going to be working with.” a contraction from THEY ARE. “Their” is possessive. “There” is a place.

    Other than that, I appreciate your good advice!

    Barbara Bell, math teacher and attorney

    1. / Reply

      Hi Barbara,

      We have amended it. Thank you for spotting that and for your feedback.

  22. / Reply

    Thanks a lot for this wonderful article. I think I’m going to steal some of their ideas, mix it and use it on my website. ;)

  23. / Reply

    cool cool

    • Yuri,
    • December 6, 2013
    / Reply

    Hello. The question. You mention “perfectionism”, is it really good to mention that you are perfectionist in web designers portfolio?

    • M chaudhry,
    • January 1, 2014
    / Reply

    Awesome article must read for newbies like myself i like contact or about page by Paul J.Noble V professional yet v casual:)

  24. / Reply

    Simply love this. Will redesign my about page with this idea.
    Thanks :)

    • Muhammad Irshad,
    • February 24, 2015
    / Reply

    Hello to all
    Dear i am new and what to creat my portfolio for admission in university any one can help me

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